Old genres, new media: Collective witnessing and social memory‐making on Argentine Twitter

Abstract Through a linguistic anthropological lens of interdiscursivity, this article analyzes the semiotic and historical development of the testimonio genre of #Cuéntalo (“tell it [your story]”), a 2018 Twitter movement that began in Spain to protest sexual violence and evolved when the hashtag traveled to Argentina. The recognition of #Cuéntalo tweets as a genre helped to put the narratives on the public record by offering a paradigmatic frame that invited participation and poetic variation, producing a sense of performance of witnessing and memory‐making. I argue that this endeavor was ultimately a successful intervention due to the following factors: the infrastructure and participation frameworks of social media, the historical precedent of women's and feminist movements in the region, the genre's allowance for first‐person storytelling by other narrators, and the subsequent archival efforts and media recontextualizations. The large quantity of tweets—iterations of a similar story—demonstrated the truth and severity of the issue, as each tweet was simultaneously narrated by the victim, the tweet's author, and society as a whole. In the case of #Cuéntalo testimonios, the individual and the aggregate came together via hashtag activism in a collective witnessing of social injustice that was archived as subaltern social memory.