ЦИФРОВА КУЛЬТУРА МОЛОДОГО ПОКОЛІННЯ: ЯК ЇЇ ФОРМУВАТИ

The article considers digital culture as a special environment that has an impact on the growing young generation. The purpose of the article is to carry out an analysis of the understanding of the pedagogical phenomenon of "digital culture", to determine the directions of its development based on an assessment of the interaction and impact of digitalization on the life of the modern young generation, and to outline the specifics of its application. The relevance of the research topic is due to the fact that the changes taking place under the influence of modern digital technologies, in the social and cognitive practices of "digital natives" will determine the further development of culture. Currently, digitization stands out as a new direction in the development of national education. It covers all areas of culture, making changes in work processes, interpersonal communication, people's pastimes, changing their views and lifestyles. This process, being part of the information space, its interactive nature can, on the one hand, contribute to the self-realization of the modern young generation, stimulate its creative abilities, and on the other hand, lead to dependence on the opinion of the social environment. Hypertextuality as a characteristic of digital culture, the practice of bricolage of information space forms a special type of thinking - "clip". The article draws attention to the fact that clip perception not only affects cognitive skills, but can cause the formation of a fragmented cultural picture of the world in the modern young generation. The result may not be a "digital divide" between generations, but a deeper divide between their cultural codes.