Mesterséges intelligencia a tartalomgyártásban

It’s been almost a decade since I’ve been teaching a course in media law and ethics for 3rd year media undergrad classes at the University of Arts in Tg. Mures, and one of the first questions I regularly ask my class – to their surprise – is about the meaning of life. What we are trying to learn from the ensuing discussion is that there are no correct answers. Except for fanatics, at least in the society we grew up and are currently living, it is more or less up to the individuals to sort out this question for themselves. As we are living in communities, though, achieving individual goals always need to take into account the aspirations of others. We have to arrive to some social compromise regarding the acceptable meanings of life, so as every individual might have a shot to happiness, as healthy communities are usually made up of content individuals. For achieving such compromises, modern societies need the individual right to think, speak and act freely (without undue governmental constraint) and a communication tool, through which the many individuals might exchange their views (classic media). During the past century however, human civilization evolved at an increased speed. Societies, communication, technology have all changed to the point that we are at risk of irreversibly altering Earth’s climate and consequently extinct human life. The most exciting evolution in technology, as of today, is unquestionably the birth of artificial intelligence. This presentation investigates, from a legal perspective, how this new technology changes communication, what challenges it brings to notions as originality or intellectual creation, and concludes, on a moderately optimistic note, that beyond inherent anxiety and uncertainty, it might become a catalyst for creation and communication.