Weaponized Virality: The Harris Campaign’s TikTok Dramaturgy

Abstract Kamala Harris is the first American Presidential Candidate to understand TikTok. Both her personal feed and campaign feed demonstrate this understanding. This essay will unpack what it means to create TikTok native content, and how Harris is doing so on TikTok.

Authors

Danielle Rosvally (ORCID: https://orcid.org/0000-0003-4511-7926)

Institutions

University at Buffalo, State University of New York (US)

Publication Details

Journal: Public humanities.
Published: 2024-11-07
DOI: https://doi.org/10.1017/pub.2024.28
Citations: 2
Primary Topic: Cinema and Media Studies
Type: article
Field-Weighted Citation Impact: 2.26

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

Weaponized Virality: The Harris Campaign’s TikTok Dramaturgy

Danielle Rosvally

Nov 7, 2024

2 citations

Public humanities.

Cinema and Media Studies

2.26

article

Weaponized Virality: The Harris Campaign’s TikTok Dramaturgy

Danielle Rosvally

November 7, 2024article en

2 citations

Abstract

Public humanities.Vol. 1

University at Buffalo, State University of New York (US)

Openalex Percentile: Top 8%

Cinema and Media Studies

2.26

DOI Open Access PDF OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Weaponized Virality: The Harris Campaign’s TikTok Dramaturgy — Danielle Rosvally · Public humanities. (2024) | TGRS Research Map | TGRS