About some components of the participation of regional TV companies in the political life of the Omsk Irtysh region (1993-2000)

The subject of the study is the process of television development in the Omsk region, strengthening their influence on the political preferences of the population during the election campaigns of 1993-2000. This period was characterized by an increase in the attention of regional authorities to the formation of their own television media. The object is the development of mass media during the formation of the post-Soviet management system. The author examines in detail such aspects of the topic as the formation of regional television companies. Special attention is paid to the transformation of television studios into platforms for the performance of opposing political and administrative groups. The work was based on a systematic approach that comprehensively considers the development of regional television companies and their participation in political processes in the Omsk region. The historical-comparative method was used to compare the actions of regional television companies during various election campaigns at the federal and municipal levels. The scientific novelty of the study lies in the fact that for the first time in Russian historiography, an attempt was made to examine in detail the process of formation and development of the Omsk television and radio companies, the activities of the Omsk region during the elections of the head of the region and the mayor of the regional center. The analysis of this process allows us to conclude that the TV companies were unable to change the balance of power in the confrontation between the head of the subject of the Federation and the mayor of the «capital» of the subject, increased the level of mutual intolerance between supporters of various political forces, reduced the prestige of power in the eyes of viewers.