Impact of Sound and Image Features in ASMR on Emotional and Physiological Responses

As media consumption through electronic devices increases, there is growing interest in ASMR videos, known for inducing relaxation and positive emotional states. However, the effectiveness of ASMR varies depending on each video’s characteristics. This study identifies key sound and image features that evoke specific emotional responses. ASMR videos were categorized into two groups: high valence–low relaxation (HVLR) and low valence–high relaxation (LVHR). Subjective evaluations, along with physiological data such as electroencephalography (EEG) and heart rate variability (HRV), were collected from 31 participants to provide objective evidence of emotional and physiological responses. The results showed that both HVLR and LVHR videos can induce relaxation and positive emotions, but the intensity varies depending on the video’s characteristics. LVHR videos have sound frequencies between 50 and 500 Hz, brightness levels of 20 to 30%, and a higher ratio of green to blue. These videos led to 45% greater delta wave activity in the frontal lobe and a tenfold increase in HF HRV, indicating stronger relaxation. HVLR videos feature sound frequencies ranging from 500 to 10,000 Hz, brightness levels of 60 to 70%, and a higher ratio of yellow to green. These videos resulted in 1.2 times higher beta wave activity in the frontal lobe and an increase in LF HRV, indicating greater cognitive engagement and positive arousal. Participants’ subjective reports were consistent with these physiological responses, with LVHR videos evoking feelings of calmness and HVLR videos inducing more vibrant emotions. These findings provide a foundation for creating ASMR content with specific emotional outcomes and offer a framework for researchers to achieve consistent results. By defining sound and image characteristics along with emotional keywords, this study provides practical guidance for content creators and enhances user understanding of ASMR videos.