Prioritization of the Sustainable Development Goals in the sustainability transition process of sport organizations: national strategies and sport managers’ perspectives

Abstract This study explores the relevance, and applicability, of the Sustainable Development Goals (SDGs) in relation to Norwegian sport organizations’ sustainability transition. The following research questions guided the study: (1) How do National Sport Governing Bodies (NGBs) strategically address and prioritize SDGs and why? (2) How does the strategic prioritization of SDGs align with sport managers’ perspectives? (3) What does their prioritization of SDGs imply about the progress of sustainability transition within the Norwegian sports sector? The qualitative study is based on three interviews with directors in NGBs, document analysis of 11 strategy documents by six NGBs’ and essays produced by 82 sport managers representing the respective NGBs. Data analysis was informed by neo-institutional theory and the waves of sustainability transition framework. In our sample, spanning a diverse range of sports, we observed that 10 different SDGs are seen as relevant for NGBs from a strategy perspective, while sport managers prioritized eight. There is a strong alignment between national strategies and sport managers’ perspectives which is explainable through coercive, mimetic and normative pressures within the organizational field of sports. This further demonstrates that SDG prioritization is linked to the sport political context. While the alignment of prioritization from different perspectives provides a solid foundation for advancing sustainability work, the missing link between the SDGs and organizational goals with concrete suggestions for measures witnesses that Norwegian sport organizations are still in the infancy of sustainable transition.