Analysis of Jambal Roti Product Development, Case Study at the Original Jambal Roti Kiosk "SR" Pangandaran

Pangandaran Regency is a leading salted fish production center in Indonesia, with jambal roti salted fish as a superior product that uses manyung fish as raw material. This study aims to analyze the development of jambal roti products by SR MSMEs in Pangandaran. Qualitative data analysis methods with two types of data, namely primary data and secondary data. Primary data was obtained through observation, while secondary data was obtained from literature studies and documentation. The results show that the product development strategy is carried out by applying the technology of storage machines or Chest Freezers, the use of vacuum machines and sealers for packing products, developing packaging innovations, and developing marketing techniques carried out online.