Marketing Analysis of the Enterprise's Activities

This paper analyzes Huawei's global marketing strategies, focusing on market segmentation, pricing, channel management, and promotions. It explores how Huawei adapts to political, economic, cultural, and technological factors to navigate diverse markets and maintain competitiveness. The study also addresses challenges like geopolitical tensions and market saturation, offering recommendations for diversification and strengthening local partnerships. Ultimately, the paper highlights Huawei's strategic adaptability and long-term potential for global leadership in the technology and telecommunications sectors.

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Publication Details

Journal
Modern Economics & Management Forum
Published
2024-11-06
DOI
https://doi.org/10.32629/memf.v5i5.2901
Primary Topic
Economic and Business Development Strategies
Type
article
Field-Weighted Citation Impact
0.00
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Marketing Analysis of the Enterprise's Activities

Naili Luo
Modern Economics & Management Forum
Economic and Business Development Strategies
article

Marketing Analysis of the Enterprise's Activities

Naili Luo
article en

Abstract

This paper analyzes Huawei's global marketing strategies, focusing on market segmentation, pricing, channel management, and promotions. It explores how Huawei adapts to political, economic, cultural, and technological factors to navigate diverse markets and maintain competitiveness. The study also addresses challenges like geopolitical tensions and market saturation, offering recommendations for diversification and strengthening local partnerships. Ultimately, the paper highlights Huawei's strategic adaptability and long-term potential for global leadership in the technology and telecommunications sectors.

Modern Economics & Management ForumVol. 5(5)
Al-Farabi Kazakh National University (KZ)
Partnerships for the goals
Openalex Percentile: Top 76%
Economic and Business Development Strategies
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