A Study on the Regulation of Imports of Retail Goods in Cross-border E-commerce: Evidence from China

With the rapid development of globalization and Internet technology, cross-border e-commerce has become a new driving force for international trade. However, this emerging mode also brings regulatory challenges, especially in ensuring transaction authenticity, protecting consumer rights and interests, and maintaining tax fairness. Therefore, this paper will take the import of cross-border e-commerce retail goods as an entry point to analyze the challenges faced in the regulation of cross-border e-commerce imports and put forward corresponding countermeasure proposals. This paper elaborates on the main challenges in regulation, including the huge amount of data, the imperfect credit rating system, and the insufficient collaborative regulatory mechanism. In response to these problems, suggestions are made to strengthen consumer identity verification, improve the credit rating system, and promote collaborative supervision.