A framework for the dissemination of research on depression via social media

Background/Aims Effective dissemination of research findings can help to ensure that information reaches the relevant stakeholders, informing evidence-based practice. However, the dissemination of mental health research via widely used channels, such as social media, can be challenging. This study explored the perspectives of researchers (experts) and research users (stakeholders) on the dissemination of depression-related research via social media, aiming to use these insights to create a framework to guide this process. Methods Participants were identified using the lead author's professional network. Semi-structured interviews were conducted with five experts (including researchers and one communications officer) and five stakeholders (including mental health practitioners and a member of the public). Interviews were recorded and transcribed verbatim. Data were analysed using thematic analysis. Results Experts and stakeholder groups felt that social media could be a useful tool for disseminating research, although this was not always a priority for experts. Barriers to effective dissemination via social media included gaps in expertise, difficulties measuring impact, resource limitations, concerns about negative feedback and differences in stakeholder preferences. Suggestions to optimise dissemination included engaging stakeholders; building knowledge of stakeholders and working with communications teams. Participants generally felt that there was a need for guidance on these processes. The authors used this feedback to create a framework for the dissemination of depression-related research via social media. Conclusions Mental health researchers and stakeholders are aware of the potential benefits of social media for the dissemination of depression-related research, but may require more guidance to overcome barriers to effective use of these platforms. A framework could be a useful way of providing this guidance and ensuring that research findings reach key stakeholders.