Choice Frictions in Large Assortments

This paper studies how expanding product assortments on an online food delivery platform increases consumer acquisition but decreases purchase frequency among existing customers.

Authors

Olivia Natan (ORCID: https://orcid.org/0000-0002-6375-3320)

Institutions

University of California, Berkeley (US)

Publication Details

Journal: Marketing Science
Published: 2024-11-07
DOI: https://doi.org/10.1287/mksc.2023.0415
Citations: 4
Primary Topic: Consumer Market Behavior and Pricing
Type: article
Field-Weighted Citation Impact: 1.76

Controls

|||

ALL TIME

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

article

Choice Frictions in Large Assortments

Olivia Natan

Nov 7, 2024

4 citations

Marketing Science

Consumer Market Behavior and Pricing

1.76

article

Choice Frictions in Large Assortments

Olivia Natan

November 7, 2024article en

4 citations

Abstract

This paper studies how expanding product assortments on an online food delivery platform increases consumer acquisition but decreases purchase frequency among existing customers.

Marketing ScienceVol. 44(3)

University of California, Berkeley (US)

Zero hunger

Openalex Percentile: Top 13%

Consumer Market Behavior and Pricing

1.76

DOI Open Access PDF OpenAlex

AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Choice Frictions in Large Assortments — Olivia Natan · Marketing Science (2024) | TGRS Research Map | TGRS