European Institutional Discourse Concerning the Russian Invasion of Ukraine on the Social Network X

The outbreak at the end of February 2022 of the Russian invasion of Ukraine—and the Russian–Ukrainian hostilities that began in 2014 with the Euromaidan—has led to numerous dramatic episodes from both a humanitarian and an informative perspective. In this context, social media have been filled with rhetoric and narrative mechanisms, both from civil society organisations and from European media and institutions, in their eagerness to define their position within the dialectical battle. This research aims to address organisational communication in the European Union during the first year after the invasion, taking as its object of study the publications of four institutional bodies: European Commission, European Parliament, European Council, and European External Action Service. For this purpose, a content analysis of tweets was carried out, as well as in-depth interviews with specialised actors in institutional communication and disinformation at the EU level. Overall, the results show that the parallel narrative of the Commission, the Parliament, the Council, and the EEAS has been quite similar and lacks significant divergences, reflecting coherence and coordination in the communication strategies around the Ukrainian war, although there are interesting findings on the interaction of the institutions with the media and other civil society actors in communicating this international crisis via social media.