O DIREITO EMPRESARIAL E A CULTURA DIGITAL: O USO DA INTELIGÊNCIA ARTIFICIAL NA OTIMIZAÇÃO DE PROCESSOS JURÍDICOS E ADMINISTRATIVOS EM EMPRESAS

This article aims to understand digital culture in Business Law as a growing integration of digital technologies and technological innovations in the practices, processes and standards that govern business activities. In this sense, it addresses brief considerations regarding Business Law, recognizing it as a guarantor of the regularity of economic and business activities, its principles, as well as the legal framework that regulates these activities. Furthermore, it presents the main aspects of digital culture in this context, as well as the use of artificial intelligence in the optimization of legal and administrative processes in companies as innovative tools in the corporate world. As a methodology, this article involves a qualitative, descriptive research, with the performance of documentary research, through the analysis of legislation, as well as bibliographic research.