Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts
E-cigarette posts on Weibo that focus on product features and social interaction attract public attention, especially from teenagers. Stricter regulations and monitoring should be adopted to restrict the social media marketing of e-cigarettes.
Authors
- Xinyi Zhou (ORCID: https://orcid.org/0009-0007-4780-7636)
- L. Zhang (ORCID: https://orcid.org/0000-0002-6237-8936)
- Hui Deng (ORCID: https://orcid.org/0009-0006-8736-9311)
- Pinpin Zheng (ORCID: https://orcid.org/0000-0003-3902-2955)
- Fan Wang (ORCID: https://orcid.org/0000-0002-1869-4552)
- Xiaotao Yan (ORCID: https://orcid.org/0000-0002-6636-4910)
- Ling Fang (ORCID: https://orcid.org/0000-0001-5641-1587)
- X. Q. Hao (ORCID: https://orcid.org/0009-0009-7978-5544)
- Yuhang Chen (ORCID: https://orcid.org/0000-0001-6862-2541)
Institutions
- Fudan University (CN)
- East China Normal University (CN)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-11-07
- DOI
- https://doi.org/10.2196/51594
- Citations
- 6
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 25.74