The Existence of Tourism and Local Culture: A Study of the TALC Tourism Model in Bali

Objective: This research was conducted with the aim of conducting a study on the sustainability of tourism in Bali, exploring the reasons for how Bali maintains its existence as a leading tourist destination, amid the challenges and obstacles faced, associated with the tourism life cycle model proposed by Butler. This research focuses on how tourism can adapt to the changes that occur. This is also the novelty of this research, which provides a description of how a tourist area that is already in the superior stage continues to maintain its status and existence, while adapting to the changes that occur. The novelty in this research includes a holistic approach that not only emphasizes economic benefits, but also social, cultural, and environmental aspects to maintain the sustainability of tourism and the preservation of local culture. Theoretical Framework: This research focus on tourism communication using model TALC by Butler. Method: This research uses a qualitative approach with a phenomenological method. Researchers chose a qualitative approach and phenomenological method with the aim of being able to describe and analyze the direct experiences of the interviewees related to tourism life in Bali. Qualitative research allows researchers to explore the subjective experiences of the interviewees. Results and Discussion: Based on the research results, it was concluded that Bali tourism is now in the sixth stage of Butler's TALC cycle model, namely decline or revitalization. Problems such as pollution, environmental damage, and the loss of local Balinese cultural values have the potential to accelerate the decline if not addressed properly. However, revitalization efforts have begun, with local and national governments starting to pay attention to the development of sustainable tourism. Programs to preserve the environment, maintain cultural balance, and limit development in sensitive areas have begun to be implemented. In addition, community-based tourism development has also been introduced to empower local communities and maintain Balinese cultural values. Research Implications: Bali's existence as a tourist destination will continue to live as long as the Balinese people continue to apply their local cultural values and practices in their daily lives. These local cultural values and practices remain a magnet for attracting tourists to come and visit Bali, coupled with innovation and revitalization to continue to preserve local culture in Bali. Originality/Value: This study contributes to the literature of tourism communication theory by examing the implementation of model TALC by Butler.