The Impact of Endomarketing Actions on Employee Satisfaction: A Case Study

Objective: The objective of this study was to investigate the impact of internal marketing actions on employee satisfaction in a company. Theoretical Framework: In this topic, the main concepts and theories that underpin the research are presented. The following stand out: marketing, satisfaction and motivation in the work environment, and environmental assessment, providing a solid basis for understanding the context of the research. Method: The methodology adopted for this research comprised a bibliographic review, with a descriptive approach of a quantitative nature. Data collection was carried out through a questionnaire applied to 16 individuals from a distributor containing a total of 22 multiple-choice questions. Results and Discussion: The results obtained revealed a high level of satisfaction on the part of the employee regarding the quality of work and their relationship with leaders, co-workers and between departments, and also showed that employees are motivated and engaged. Research Implications: The practical and theoretical implications of this research are discussed, providing insights into how the results can be applied or influence practices in the field of internal marketing and organizational climate. These implications may encompass the fields of people management, organizational processes and marketing. Originality/Value: This study contributes to the literature by discussing an original and innovative theme in the field of organizational marketing, in addition to allowing new discoveries or providing a holistic view of the interrelationships in the internal environment of a distributor. The relevance and value of this research are evidenced by the practical application of this study.