Deep Learning-Based Freight Recommendation System for Freight Brokerage Platform

Platform-based businesses in the logistics market are evolving under the influence of digital transformation. Transforming the freight market into an environment where various types of freight can be traded across multiple markets and locations. Freight brokerage platforms have revolutionized the trading relationship between freight owners and vehicle owners. However, this type of system has also introduced inefficiencies, such as unestablished contracts, leading to unnecessary costs and delays. To address this issue, a freight recommendation system can assist users in finding what they are looking for while aiming to reduce failed contracts. With current advances in deep learning, complex patterns based on users’ past behaviors and preferences can be learned, enabling more accurate and personalized recommendations. This study proposes a deep learning-based freight recommendation system to provide personalized services and reduce failed contracts on freight brokerage platforms. The system is built by creating a freight transaction dataset, classifying freight categories through natural language processing and text mining techniques, and incorporating externally derived data on transportation distances. The deep learning model is trained using Autoencoder, Word2Vec, and Graph Neural Networks (GNN), with recommendation logic implemented to suggest suitable freight matches for vehicle owners. This system is expected to increase the market efficiency of the freight logistics industry and is a key step toward improving the long-term profit structure.