Multifactor models of creativity: structural and dynamic approaches in psychological assessment

Introduction . The article addresses the problem of diagnosing creativity as a complex and multifactor construct. Aim. The present article aimed to examine multifactor models of creativity and to reveal the structural and dynamic aspects of psychological assessment in order to identify relevant, less developed aspects of the psychological assessment of creativity. Methodology and research methods. Multifactor models of creativity were reviewed. A matrix of creativity research in different branches of psychology was modified and a matrix of methods for assessing different aspects of creativity was developed. Results and scientific novelty. The analysis of multifactor models of creativity (4P, 4C, 5A, 7C) identified five general structural factors of creativity (5T): creative person, creative process, creative product, creative environment, and co-creation . The 5T×4C matrix for creativity diagnostic methods, which includes structural (5T) and dynamic parameters (4C), was formed. Research areas with less developed tools of psychological assessment were identified: the creative process at the pro-C and big-C level; the creative environment at the mini-C level; and co-creation at all levels of creativity. Practical significance. The proposed 5T×4C matrix serves as the foundation for analysing the current aspects of creativity diagnostics development. The analysis of multifactor models and psychological assessment methods for creativity can be utilised in developing new approaches to studying the phenomenon of creativity.