Have German leaders become ‘sentimental’? A qualitative study of novel leadership practices and expectations since COVID

This qualitative study investigates the leadership implications of COVID-induced work-from-home in the German context. We find that sentiment has become part of post-pandemic leadership expectations and identify the ‘coaching leader’, on lower leadership levels, and in relation to one’s peers, as a new style. The increased relevance of empathy, sentiment and development is in contrast to the leadership expectations which project GLOBE has established for Germany. Furthermore, we see that leadership in times of crisis becomes more malleable, providing individuals with the possibility of moving beyond existing norms, such as culture-specific value orientations, standards and leadership styles. The contribution of our study lies firstly in identifying the ‘coaching leader’ as a new style. Secondly, we show that leaders’ creative performances might be more relevant to New Work than the culture-specific styles which comparative cross-cultural management is based upon. Consequently, cross-cultural management research on leadership, as well as leadership development in practice, needs to become more individualized and contextualized. We also find that interviewees continue to make sense of leadership using the established culturally-contingent templates identified by project GLOBE, even though their actual leadership practices have changed. This gap between subjective leadership perception and objective leadership practice needs to be taken into account by cross-cultural management theory and practice. In summary, we propose that cross-cultural management research on leadership should (1) integrate qualitative, in-depth, and quantitative, comparative approaches for mutual enrichment, (2) differentiate leadership contexts into stability and change (crisis), and (3) consider both subjective and objective leadership realities.