An Analysis of the Impact of Digital Economy on the Innovative New Retail Models in Anhui Province

With the rapid development of the digital economy, the digital transformation of various sectors has quietly begun to take shape. Driven by the digital economy, "New Retail" has emerged, presenting both opportunities and challenges across all aspects of the retail industry. Anhui Province, actively implementing the national digital economy development strategy, is continuously advancing its new retail sector to meet the challenges posed by new business models. This paper analyzes the current status of new retail development in Anhui Province from the perspectives of instant retail operations and the integration of online and offline models, explores the role of digital economy in promoting innovative new retail models in Anhui, and offers recommendations such as strengthening infrastructure, enhancing network security, fostering professional talent, and encouraging technological innovation. The aim is to provide strategic proposals with reference value for the innovative development of Anhui's new retail industry.