Group-swinging as a strategic approach to curating multiple minority identities online: A study of lesbian gamers

Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their productive and consumptive curation across different groups. The results indicate that lesbian gamers often prioritize discussions on women and queer issues within the female gamer community while presenting a more gamer-centric identity in the lesbian gamer community. Group-swinging emerges as an optimal strategy for exploring a balance between belongingness and distinctiveness, enabling lesbian gamers to navigate their multiple minority identities effectively. This study enriches the understanding of identity curation and optimal distinctiveness theory, offering plausible strategies for the online resilience of marginalized groups within the polymedia context.