New workplace volunteer engagement strategies needed as demographics shift

Philanthropy experts say that for both corporate philanthropy departments and the nonprofits they support, it's increasingly import to find ways to more thoroughly engage workers in volunteerism. Many nonprofits rely heavily on this critical resource in their operations—whether it's putting them to work in fundraising drives or staffing annual galas, or even helping deliver programming and services to those in need. Meanwhile, for corporate giving departments, leveraging their workforce to support nonprofit partners is now seen as a critical part of a three‐pronged approach to giving where they devote cash, in‐kind and employee volunteer resources when and where they can.