CONFLICT-GENERATING POTENTIAL OF GENDER NEOLOGISMS OF ENGLISH-LANGUAGE DISCOURSE

The current stage of development of society is characterised by high dynamism due to cultural transformation and the complication of social relations. At the top of the value space is the desire to equalise gender roles and the promotion of polygender affiliation. The vocabulary of a language undoubtedly responds to the rapid development of society. Continuous social contradictions have increased the level of tension in society. Due to a complete change in the culture of gender interactions and the construction of a new picture of the existence of men and women, the severity of gender contradictions began to be seen with particular clarity. This work is aimed at examining “risky” neologisms, analysing their conflict potential with the identification of evaluative semes and studying the features of gender stereotyping. Studying the conflict-generating potential of gender neologisms allows us to trace the sociocultural rhythm of transformations and study the essential features of the interaction between men and women in a specific historical and cultural space. Our research analysis allows us to conclude that gender neological nominations arise as a result of social demand, which acts as the main driving force of neologisation in language. The constant broadcast of gender-based sociocultural images, the visualisation of masculine and feminine identities in linguistic consciousness, and the ascription of stereotypical social roles act as a conflict-generating factor that can activate a mostly negative emotional reaction.