ADEQUATE ASSESSMENT OF COMPETITIVE ADVANTAGES THROUGH PORTER’S DIAMOND. APPLICATION TO BULGARIAN NON-FERROUS METALLURGY

The topics of competitive advantages and competitive strategies of the enterprise in the wine sector are becoming more and more relevant these days, given the fact that most enterprises operate under conditions of high competition and minimal amount of resources. Competitive advantages and competitive strategies are precisely one of the main processes that make the enterprise profitable, successful and profitable. The main objective of the present paper is to examine the importance of competitive advantages and competitive strategies for the metallurgical enterprise. An adequate assessment of competitive advantages through Porter’s Diamond Model involves analyzing the four key elements - factor conditions, demand conditions, related and supporting industries, and firm strategy, structure, and rivalry - along with the roles of government and chance. Applying this model to Bulgarian non-ferrous metallurgy, which includes industries producing metals like aluminum, copper, zinc, and lead, can help to assess the competitive position of the sector in the global and European markets. The main research methods used in the development are content analysis, comparison method, intuitive and systematic approach, analysis and synthesis method.