A Brand Smooth World. The Aesthetic Sense in the AI Era

The surprising speed of new technological progress leaves us guessing. It is worth asking questions about the consequences of AI development in the context of our aesthetic sense. Do AI and algorithms affect our perception of beauty? We already know that the filters in smartphones have a negative impact on the self-image of young generations. What happens, when the media are dominated by the “ideal” images generated by Mid Journey and Dall-e? What vision of reality do we create for the next generations and how to keep a human element in such a smoothed world? The AI aesthetic is visible not only in generated images, but also in texts generated by AI language models. It is omnipresent. Early consideration of pros and cons of AI in the context of shaping the aesthetic sense of the contemporary society gives us a chance to avoid some risks and use its potential instead. Keywords: new technologies, algorithms, artificial intelligence (AI), AI aesthetic, consequences of AI development