Females wanna-be entrepreneurs need empathic heroes

Purpose Despite the well-documented importance of empathy and mentoring in entrepreneurship, there is a need for a deeper understanding of how empathy influences individuals’ “willingness to be mentored”. Design/methodology/approach This paper investigates gender differences in “Willingness to be mentored” based on the mentor’s types of empathy (cognitive vs affective) and entrepreneurship (social vs for-profit). Drawing on the personal identification and the entrepreneurship literature, we measured the respondents’ “Willingness to be mentored” by manipulating the type of empathy and entrepreneurship and comparing its effect between male and female respondents. Primary survey data were collected from master’s degree students in entrepreneurship from diverse business schools. An explanatory qualitative study on female start-uppers complemented the findings. Findings The results from the quantitative study show that female respondents prefer to be mentored by an entrepreneur who exhibits some affective empathy rather than only cognitive empathy, with a preference for a social entrepreneur. The qualitative study confirms the evidence. This research contributes to the discussion on developing social capabilities to succeed in new ventures. It extends our understanding of the importance of empathic entrepreneurs as mentors to foster entrepreneurship among women. Originality/value Theoretically, we demonstrate the existence of a gender difference in “Willingness to be mentored” based on the type of empathy displayed by the entrepreneur. Additionally, we introduce a new construct in the entrepreneurship literature, “Willingness to be mentored”, and differentiate it from “Attitude toward entrepreneurship”.