Development of methods for assessing the digital maturity of business

The process of digital transformation is evident across all sectors of the Ukrainian economy. This underscores the importance of assessing the digital maturity of enterprises, particularly given regional differences, which has become a pressing issue during the full-scale invasion. The purpose of this study is to create an economic tool for assessing the digital maturity of organizations, taking into account the regional context. To achieve this goal, the following tasks were addressed: an analysis of theoretical approaches to the assessment of digital maturity was conducted, a system of indicators reflecting regional characteristics was identified, and an algorithm was developed to assess the digital maturity of organizations and interpret the results. The article proposes an economic tool for assessing the digital maturity of organizations that considers both internal and external factors using quantitative indicators. Internal digital maturity is assessed according to two groups of factors: scientific and technical, and production, while external digital maturity considers four regional aspects: human resources, financial resources, consumer demand, and infrastructure. Methods of data normalization are used for comparison, and the analytic hierarchy process (AHP) is applied to account for the importance of each factor. The assessment of digital maturity enables the identification of the development level, as well as weaknesses that require attention to enhance digital transformation. The results can be utilized to develop strategies for managing the digital transformation of enterprises and shaping regional policies.