REGULAÇÃO E PROTEÇÃO DE DADOS PESSOAIS NA INDÚSTRIA DE TELECOMUNICAÇÕES: A IMPLEMENTAÇÃO DA LEI GERAL DE PROTEÇÃO DE DADOS E A GESTÃO DA VIOLAÇÃO DE SIGILO

The present work aims to analyze Brazilian legislation aimed at protecting personal data and violations of these standards, especially in the telecommunications sector. For its idealization, consultations were carried out in articles, bibliographies, jurisprudence, legislation and informative websites based on a qualitative approach with a special focus on the analysis of the General Data Protection Law (LGPD) and the Marco Civil da Internet. The study examines how the sharing of personal data by mobile phone operators compromises consumer privacy, highlighting the responsibilities of companies and the consequences of data leaks. Despite efforts to adapt to standards, the confidentiality of personal data is constantly violated, as private telephone companies do not comply with legislative legalities to protect fundamental rights. This highlights the essential role of regulatory bodies, such as the National Telecommunications Agency (ANATEL), in ensuring data protection and building a relationship of trust between companies and consumers.