Management and Leadership in Innovation: Personal Effectiveness and Teams Creativity

The paper presents an analysis of personal and professional qualities that contribute to the development of optimal approaches to solving professional problems, defines leadership strategies based on the motivation of unconventional thinking and acting employees, taking into account the creative activity of the entire team. The success of modern communities is determined by innovations and personal qualities of those who create them and offer ways to implement them. Innovations are not born in companies and corporations; innovations are born inside of the person. The search for ways to improve management is very relevant. Creativity and innovativeness are the core of the activities of organizations focused on success in a dynamically changing commercial environment. Innovative activity requires certain conditions: an appropriate strategy for the entire organization, a friendly atmosphere, motivated employees and strong management. Strategies for managing the innovative development of an organization are defined. The connection between a successful strategy and the creativity of personnel determines an increase in the quality of the company's product, an increase in consumer demand, leads to high competitiveness and overall sustainability of the organization. Project implementation methods: practical - observation, comparison; theoretical - systematization, idealization, modeling. The idea is put forward that innovative activity requires companies to be highly decisive, willing to take risks, have a broad mindset, and have creative imagination. Successful implementation of popular projects is based on innovative thinking of all specialists involved in them. Methods for implementing innovative solutions are systematized. Necessary conditions for developing innovative thinking and motivating creative employees are defined.