The Offer and the Importance of Culture and Art in the Business Tourism Sector

Hotel businesses often look for ways to differentiate themselves and offer a new experience to their guests. Partnering with the creative industry can play an important role. In this context, many hotels are closely linked to various forms of culture and are an important part of the creative industry. This relationship impacts on local cultures as tourism businesses act as an object to enhance and promote the culture of a community and provide a diverse and experiential experience for visitors. In this way, many hotels contain artwork and design elements within their premises, aiming to showcase local culture and encourage creativity. Guests can enjoy a pleasant atmosphere based on local art and design, and the inclusion of painting, music, theatre, music and dance events and gastronomy festivals seem to help occupancy and the possibility of high room rates in the hotel business.