LEXICAL STANDARDIZATION AND USAGE RECOMMENDATIONS THROUGH THE EYES OF AN ETYMOLOGIST (COMMENTS, REFLECTIONS, EVALUATIONS)

The article addresses the issue of the professionalism of cultural-language recommendations, criteria for lexical standardization, and the assessment of words as acceptable or unacceptable, considering their origin — whether native or borrowed. In the context of the trend towards differentiation from the Russian language, the authors of cultural-linguistic recommendations urge avoiding linguistic units shared with Russian and replacing them with different equivalents. It is shown that this trend extends not only to genuine Russianisms but also to words of East Slavic, Common Slavic, and even Indo- European origin. These words are mistakenly perceived not as native Ukrainian but as imposed Russian. The need to distinguish between genuine and perceived Russianisms in the process of standardization is emphasized.