A Study on the Satisfaction and Reuse Intention for Car-Sharing Services of Chinese Consumers : Focusing on Value-based Adoption Model and Service Quality

As a submarket of shared mobility, car-sharing services combine the advantages of car rental and vehicle sharing, providing consumers with a new transportation, which has led to increased usage of car-sharing these services. This study was conducted with Chinese consumers who have experience using car-sharing services. The analysis yielded the following results: First, perceived usefulness, perceived pleasure, reliability, informativeness, and security positively influenced perceived value. Second, perceived value positively affected both satisfaction and reuse intention, while satisfaction also positively affected influenced reuse intention. Lastly, gender moderated the relationship between perceived value and satisfaction.