Sustainable sourcing and quality service delivery in the Nigerian beverage industry

The viability of the Nigerian beverage industries hinges significantly on the accessibility and quality of their raw materials. The quantity and quality of these raw materials directly impact the quality of products they can deliver to the market. The main objective of the study examined the complex relationships that exists between sustainable sourcing methods, high-quality service provision, and consumer views in the Nigerian beverage industry. This study examined the sustainable sourcing and quality service delivery in the Beverage Industry. Other specific objectives were to; (i) establish the effect of environmental sustainability on customer assurance, (ii) determine the impact of economic sustainability on customer interaction; and (iii) evaluate the influence of social sustainability on customer reliability in beverage industry. Questionnaires were used to elicit the needed data from sample size of 243 respondents in which random sampling techniques were used. The hypotheses were tested using multiple linear regression. The result of the findings showed that sustainable sourcing has significant impact on quality service delivery in the Nigerian Beverage Industry using 7up bottling company as a case study. Results concluded that sustainable sourcing factors such as environmental sustainability, economic sustainability and social sustainability positively affect quality service delivery of 7up bottling company. The study recommends that 7up Bottling Company should continue investing in eco-friendly practices, prioritize transparent communication with its customers about its sustainable sourcing initiatives, and 7up bottling company should ensure economic stability and responsible pricing.