Corporate sustainability commitment in the Middle East and North Africa region: Impact on innovation and firm performance

Abstract This study examines the effects of corporate sustainability factors (CSFs)—specifically gender diversity, energy practices, and environmental practices—on innovation and their subsequent impact on firm performance in the Middle East and North Africa (MENA) region. By integrating Absorptive Capacity Theory, we explore how these CSFs drive innovation, contributing to broader sustainable development goals. We analyze the impact of innovation on firm performance using the resource‐based view (RBV). Utilizing secondary data from the World Bank Enterprise Survey (WBES), we employ a two‐stage instrumental variable regression (IV‐2SLS) to address endogeneity and establish causal relationships. Our findings reveal that stakeholder engagement through gender diversity, energy practices, and environmental practices significantly enhances innovation, which, in turn, drives firm performance. Diverse leadership fosters creativity and innovation, while energy‐efficient and environmentally sustainable practices reduce costs, improve brand reputation, and align with sustainable development goals. These insights underscore essential policy implications for promoting environmental policy, clean production, and sustainable innovation ecosystems. Encouraging MENA firms to engage stakeholders and adopt sustainable practices can drive economic prosperity and contribute to the United Nations Sustainable Development Goals (SDGs).