The Influence of ESG Endeavors on Organizational and Financial Performance: Mediating Effects of Internal Market Orientation and the Moderating Role of Job Crafting

The purpose of this paper is to explore the impact of ESG on organizational and financial performance, and use internal market-oriented culture as an intermediary factor to explore its mediating effect, and finally use job crafting as an adjustment factor to explore its moderating effect. The research results show that ESG has a positive impact on organizational and financial performance, and internal market-oriented culture also has a positive impact on organizational and financial performance. At the same time, internal market-oriented culture (IMOC) has a mediating effect on ESG, organizational and financial performance, while job crafting has a moderating effect on internal market-oriented culture, organizational and financial performance.