Assessing Event Quality and Destination Image: A Case of Royal Floria Putrajaya, Malaysia

Organizing international events can yield numerous sociological and economic benefits such as increased employment opportunities, enhance local pride and awareness and favourable impression of the country. Understanding the importance of event quality in shaping the destination’s image assists event managers in developing event marketing strategies. Moreover, the special event sector recognizes attendee views of service quality and event performance as indicators of quality of event organization, design and program execution. However, empirical studies exploring the relationship between the quality of international events and the destination image of host cities remain scarce. This research aims to examine the relationship between event quality and destination image of international event in Putrajaya, Malaysia. The data analysis uses 300 final survey responses that were collected onsite through judgemental sampling. The outcomes confirmed that event quality has a significant relationship with destination image. These findings will consequently offer implications for professional event organisers (PEO) to enhance the quality of the event industry and served as supplementary literature for future research on events and destination images.