Study on the socio-economic status of the farmers in north coastal region of Andhra Pradesh

The present research was undertaken between 2022-2024 to analyse the Attitude and Extent in use of Information and Communication Technology (ICT) in Agriculture by farmers in the two districts of North costal region of Andhra Pradesh i.e., Srikakulam and Vizianagaram. For the research study state and two districts were selected purposively, from each district three mandals a total of six mandals were selected randomly and from each mandal two villages a total of 12 villages were selected randomly, from each village 10 respondents were selected randomly. Thus, a total of 120 respondents selected for the present study. The study is focused on the socio-economic level of the farmers. Results shown that majority of farmers were found middle age group (36-50), while 33.3 per cent of farmers were having income between 1 lakh to 1.5 lakh. Most of the farmers had medium level of scientific orientation, ICT possession innovativeness, economic motivation, risk orientation, Extension contact, Information seeking behaviour. Now a days many farmers are proficient in using ICT tools like smartphones, desktop computers, and tablets to obtain agricultural information. This shift highlights the need for extension workers to develop practical training programs, particularly for the rural youth, to further enhance their ability to use these technologies effectively. By equipping young farmers with the necessary digital skills, these programs can enable them to access the latest agricultural information, applying scientific knowledge more efficiently, and ultimately increase their productivity and income. This approach will not only boost individual livelihoods but also contribute to the broader advancement of rural communities.