Role of Design Thinking in Socio-Technical Activity for Product Manufacturing

Human interaction intensively impacts design in product manufacturing through design thinking, interpreted product recognition and perceptual product experience (PPE). While the dominant digitalization and artificial intelligence in generative design present significant opportunities for innovation and optimization, there is a gap in adopting holistic, human-centered approaches. Despite numerous advancements, these methods, including design thinking, are not widely practiced, and there is limited discussion on effective design methodologies. This research aims to address this issue by investigating the influence of human interaction on design processes, integrating socio-technical principles, and analyzing how product form affects user perception and recognition.