Opinion and relationship of farmers towards weather based agro advisory services by mobile

The study was conducted in Maharashtra, Parbhani district, 120 farmers were of YouTube were surveyed. The result show that the majority of respondent belonged to middle age group having higher secondary education belonged to small family size with small size land holding having medium annual income, medium level of social participation, majority of the respondent had medium innovativeness, belonged to medium risk preference, respondent belonged to medium possession of ICT tools. The study aimed to understand the relationship between various independent variables and opinion of farmers towards weather based agro-advisory services by mobile among the farmers The variables namely education, land holding, cropping pattern, annual income, social participation, extension contact, innovativeness, risk preference and possession of ICT tools had positive correlation with opinion of the respondent and Age, family size were non-significant with opinion of farmers towards weather based agro advisory services by mobile.