Optimizing location planning of tourism signage systems based on space syntax theory- a case of Lukang Old Street in Taiwan

This study explores the optimization of tourism signage systems location planning in Lukang Old Street, Taiwan, using space syntax theory. The tourism signage systems plays a crucial role in providing movement and tourism route information in developing old street areas. While Lukang Old Street attracts many visitors due to its unique local culture, architecture, and landscape, the current lack of an effective signage system often leads to disappointment among tourists who struggle to navigate to famous attractions. This research aims to configure and plan the location of a signage system for Lukang Old Street tourism based on space syntax theory. The study focuses on wayfinding behavior and indicator information, discussing the relationships between wayfinding and signage systems. By analyzing the spatial configuration and connectivity of movement patterns in Lukang Old Street using Depthmap software, the research identifies the most convenient routes for tourism and 10 important intersections where people gather. The findings provide valuable insights for optimizing the configuration and planning of the tourism signage system, with the ultimate goal of enhancing visitors’ travel satisfaction and promoting tourism development in Lukang Old Street.