Mobile-Based Marketing Application for Coffee Beans and Ground Coffee at Andatu Store

Andatu Store, located in Danau Rata Village, Kisam Tinggi District, Ogan Komering Ulu Selatan Regency, is a single store that sells coffee beans and ground coffee from various selected types. Andatu Store faces several challenges related to the manual marketing process, which is detrimental to product quality. These challenges arise in the areas of coffee beans and ground coffee. The process of handling coffee beans and ground coffee is still mostly done manually, which may result in data loss and incorrect recording. Furthermore, stock monitoring at Andatu Store is still mostly done manually, contributing to delayed decision-making and inaccurate sales recapitulations. All these problems highlight the need for information technology solutions to improve efficiency and accuracy in the selling process, enable real-time stock monitoring, and facilitate communication between Sellers and buyers.

Authors

Publication Details

Journal
Engineering and Technology Journal
Published
2024-10-31
DOI
https://doi.org/10.47191/etj/v9i10.26
Citations
1
Primary Topic
Business Strategies and Innovation
Type
article
Field-Weighted Citation Impact
0.55
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article

Mobile-Based Marketing Application for Coffee Beans and Ground Coffee at Andatu Store

Yuli Asriningtias, Mifta Janatun Khonaza
1 citations
Engineering and Technology Journal
Business Strategies and Innovation
0.55
article

Mobile-Based Marketing Application for Coffee Beans and Ground Coffee at Andatu Store

Yuli Asriningtias, Mifta Janatun Khonaza
article en
1 citations

Abstract

Andatu Store, located in Danau Rata Village, Kisam Tinggi District, Ogan Komering Ulu Selatan Regency, is a single store that sells coffee beans and ground coffee from various selected types. Andatu Store faces several challenges related to the manual marketing process, which is detrimental to product quality. These challenges arise in the areas of coffee beans and ground coffee. The process of handling coffee beans and ground coffee is still mostly done manually, which may result in data loss and incorrect recording. Furthermore, stock monitoring at Andatu Store is still mostly done manually, contributing to delayed decision-making and inaccurate sales recapitulations. All these problems highlight the need for information technology solutions to improve efficiency and accuracy in the selling process, enable real-time stock monitoring, and facilitate communication between Sellers and buyers.

Engineering and Technology JournalVol. 09(10)
Openalex Percentile: Top 21%
Business Strategies and Innovation
0.55
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Mobile-Based Marketing Application for Coffee Beans and Ground Coffee at Andatu Store — Yuli Asriningtias, Mifta Janatun Khonaza · Engineering and Technology Journal (2024) | TGRS Research Map | TGRS