Exploring Sentiment Analysis for the Indonesian Presidential Election Through Online Reviews Using Multi-Label Classification with a Deep Learning Algorithm

Presidential elections are an important political event that often trigger intense debate. With more than 139 million users, YouTube serves as a significant platform for understanding public opinion through sentiment analysis. This study aimed to implement deep learning techniques for a multi-label sentiment analysis of comments on YouTube videos related to the 2024 Indonesian presidential election. Offering a fresh perspective compared to previous research that primarily employed traditional classification methods, this study classifies comments into eight emotional labels: anger, anticipation, disgust, joy, fear, sadness, surprise, and trust. By focusing on the emotional spectrum, this study provides a more nuanced understanding of public sentiment towards presidential candidates. The CRISP-DM method is applied, encompassing stages of business understanding, data understanding, data preparation, modeling, evaluation, and deployment, ensuring a systematic and comprehensive approach. This study employs a dataset comprising 32,000 comments, obtained via YouTube Data API, from the KPU and Najwa Shihab channels. The analysis is specifically centered on comments related to presidential candidate debates. Three deep learning models—Convolutional Neural Network (CNN), Bidirectional Long Short-Term Memory (Bi-LSTM), and a hybrid model combining CNN and Bi-LSTM—are assessed using confusion matrix, Area Under the Curve (AUC), and Hamming loss metrics. The evaluation results demonstrate that the Bi-LSTM model achieved the highest accuracy with an AUC value of 0.91 and a Hamming loss of 0.08, indicating an excellent ability to classify sentiment with high precision and a low error rate. This innovative approach to multi-label sentiment analysis in the context of the 2024 Indonesian presidential election expands the insights into public sentiment towards candidates, offering valuable implications for political campaign strategies. Additionally, this research contributes to the fields of natural language processing and data mining by addressing the challenges associated with multi-label sentiment analysis.