User Sentiment Analysis of the Shared Charging Service for China’s G318 Route

Shared charging services have gained popularity for their contribution to green travel. Accurately identifying the core factors that influence user experience (UX) not only enhances service quality and optimizes user satisfaction, but also promotes the dissemination of green travel concepts. However, the influencing factors and their mechanisms vary significantly across regions, particularly along the Chengdu–Lhasa (G318) route, which features large elevation changes, diverse climatic conditions, rugged terrain, and frequent geological disasters, making the influencing factors particularly complex. This study analyzes comment texts from 38 shared charging stations along the G318 route in the e-Charging APP, totaling 15,214 comments. A comprehensive approach is employed, including high-frequency word analysis, term frequency–inverse document frequency (TF-IDF) comparison, co-occurrence semantic network and co-word matrix feature correlation analysis, Latent Dirichlet Allocation (LDA) topic modeling, and sentiment analysis. This multifaceted analysis explores core themes, user viewpoints, and sentiments in the comments, focusing on users’ perspectives on service quality, usage experience, and environmental impact of the charging stations. The findings indicate that charging speed, service attitude, environment, operational status of hardware and software, and pricing are key factors influencing user sentiment. Users have a high demand for the perfection of supporting facilities of shared charging stations, directly affecting user satisfaction and indirectly influencing the brand image and market competitiveness of enterprises.