ANALYSIS OF FINANCIAL PERFORMANCE IN VARIOUS SECTORS: APPLICATION OF THE BENEISH M-SCORE MODEL IN CASABLANCA STOCK EXCHANGE MOROCCO

<p>This paper evaluates the financial performance of companies from different sectors on the Moroccan financial market, using the Beneish M-Score model. Initially developed to detect financial anomalies, the M-Score has evolved into a tool for assessing companies' overall financial performance and earnings quality. By analyzing financial indicators such as profitability, liquidity and operational efficiency, this study compares the financial dynamics of companies in sectors such as food, technology and transportation. The results highlight significant differences in performance, revealing both strengths and weaknesses in companies' financial management. The study also provides a comparison with industry standards, and offers recommendations for improving the assessment of financial performance using financial indicators and the M-Score.</p><p> </p><p><strong>JEL: </strong>G32, M41, L25</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0778/a.php" alt="Hit counter" /></p>