THE INFLUENCE OF MEDIA EXPOSURE ON CULTURAL ATTITUDES, PARTICULARLY BEHAVIOR IN SAUDI ARABIA

<p>The study sought to establish whether media exposure influences people's cultural attitudes and behavior in Saudi Arabia. Few related studies exist, and this study is set to fill a gap. Media in the context of this study entailed both social media and traditional media. The study employed a quantitative study to analyze data collected using a structured questionnaire. The study used 156 respondents of varying variables in terms of gender, age, and social media usage. Descriptive and inferential statistics were employed to analyze the data. The findings indicate that media exposure does not influence cultural attitudes and behavior. This was different from some of the studies reviewed in this study. The findings suggest that people's personalities and upbringing have more influence on them than what they encounter momentarily in media. </p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0799/a.php" alt="Hit counter" /></p>