THE IMPORTANCE OF ENDOMARKETING IN ORGANIZATIONS: A CASE STUDY IN AN AGRICULTURAL CONSULTING COMPANY IN THE CENTRAL-SOUTH REGION OF MATO GROSSO DO SUL

Internal marketing, or internal marketing, improves decision-making and relationships between colleagues within companies, reducing turnover and retaining talent. The research aimed to identify effective tools that influence employee retention, their perceptions of these tools and the most commonly used strategies, revealing strong relationships between colleagues and the importance of training and flexible benefits.