Futuring Your Strategy: An Unconventional Approach to Strategic Planning

This article proposes an alternative, future-focused approach to strategic planning inspired by practices in futures studies and strategic foresight. Traditional strategic planning tends to rely on analyzing past trends and current conditions, limiting creativity and adaptive capacity. In contrast, a futurist approach frames strategy around exploring preferable futures and identifying discontinuities, uncertainties, and low-probability events that could significantly impact the organization. Key concepts from futures research like scenario planning, environmental monitoring, expert interviews and wild card tracking are presented as ways to conduct more expansive and long-term environmental scanning. The stages of developing strategic options, plans, and ongoing adjustments are also discussed through a futurist lens. Examples from Bell Canada and Meyer Turku demonstrate how these concepts have been successfully applied in practice. By cultivating foresight skills and habits of continual exploration, adaptation and stakeholder collaboration, organizations can develop strategic plans more resilient to an unpredictable future.