THE IMPACT OF DIGITAL TRANSFORMATION ON GREEN INNOVATION IN MANUFACTURING ENTERPRISES

This study aims to investigate how digital transformation affects green innovation in manufacturing enterprises. As a result, this article used data from Chinese A-share manufacturing listed companies from 2012 to 2022 as a research sample and conducted empirical testing using a fixed effects model. Research has found that digital transformation has a positive promotion effect on both the quality and efficiency of green innovation in enterprises. The key path for enterprises to achieve green innovation and improve quality and efficiency is through the "bridge" role of risk-taking ability: digital transformation helps businesses obtain more funds and information resources, reduce agency costs, alleviate financing constraints, and thus improve risk-taking ability. Improving risk-taking ability can stimulate enterprises' willingness to invest in innovation activities, accelerate the research and development process, and promote green innovation in enterprises. This article enriches the research on the relationship between digital transformation and corporate green innovation, providing a theoretical basis for how digital transformation can better support the "quality and efficiency improvement" of corporate green innovation.