From Clandestine to Certified: Shaping a Sustainable and Equitable Future for Bacanora Production in Sonora

The international popularity of traditional agave spirits, like bacanora, is growing. However, the Sonoran Council’s inaction in ensuring equity among producers and sustainable agriculture practices raises concerns about the product’s future. While bacanora production has transitioned from being outlawed in Mexico to being protected under a Denomination of Origin (DO), social and environmental issues persist due to the Council’s lack of proactive measures. Ensuring sustainable bacanora production is crucial for cultural and economic longevity within the industry. Herein, we recommend that the Sonoran Council implement a funded initiative to reduce small-scale producers' barriers: difficulties in qualifying for certification, overharvesting, and financial strife among small-scale producers. Additionally, policies should be in place to formally expand conservation efforts that support sustainable agricultural techniques. These recommendations seek to ensure the longevity of the bacanora industry and support the traditional knowledge that has persisted throughout history.